Growing up in an immigrant culture isn’t easy. Oftentimes, the home culture and
the host culture conflict and creates an uneasy, unwelcoming community that can
be a burden, especially to the children of immigrants. As a first-generation
Indo-American, our experience growing up in America while being raised under
our Indonesian parents creates a unique culture and experience in itself:
we’re not entirely Indonesian nor American, and this creates a culture clash,
an identity crisis. This dissonance was something I explored in this project,
considering our experiences and documenting them to solidify our place in the
world.
The passport form acts as a personal critique on oneself in a hands-on, printed
approach. The pages of the passport plays on visual representations of both
cultures while expanding on various themes of history. The function of the
passport are supported with satirical stickers that mimic travel stamps,
which are questions to be responded to into the book, as well as additional
cues for participants to interact with this passport. Its small form allows
it to act as a journal, documenting experiences while visually appearing like
something familiar. In creating this project, I aim to gather the Indonesian
diaspora into my project, collect experiences, and strengthen a healthy
relationship with our community here in the States.
Genus
Branding
2019
Genus’ priority is to focus on the youth’s empowerment, independence, and
responsibility through job opportunities. By integrating an easy-to-use
interface, Genus connects youths to verifies companies and businesses who
are engaged in providing Genus’ youths with the necessary teaching and
experience in the field.
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Lion Air
Branding
2019
Lion Air leads Indonesia’s domestic air travel market at 34% (2017). This
potential rebrand offers Lion Air a refreshed, yet recognizable and consistent
branding within the airline, as well as its subsidiaries.
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Untitled
Photo Etching
2019
Lion Air leads Indonesia’s domestic air travel market at 34% (2017). This
potential rebrand offers Lion Air a refreshed, yet recognizable and consistent
branding within the airline, as well as its subsidiaries.
Bauhaus Centennial Informational Posters
Poster
2018
Lion Air leads Indonesia’s domestic air travel market at 34% (2017). This
potential rebrand offers Lion Air a refreshed, yet recognizable and consistent
branding within the airline, as well as its subsidiaries.
hyjak
Experimental
2017–18
hyjak: for shits and giggles, literally. In this project, we worked
individually and collaboratively to explore and push our interests, designs, and
creative processes in various mediums.
Coming soon
High School of Art & Design Wayfinding Project
Environmental Graphics
Branding
Typography
2016–17
The High School of Art & Design Wayfinding Project aimed to improve circulation, ease of navigation and sight lines within the twelve floor building in its staircase. Using a design system based around custom, modified versions of various weights of Futura, all floors evoke a different design meant to reflect the different focuses on each floor.
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